NORTON CYBERSECURITY
Instead of producing another string of tech-talk videos, we created a full 360 campaign for Norton that repositioned the organization as global leaders in the fight against cybercrime.
Our campaign The Most Dangerous Town on the Internet reached far beyond traditional media channels, was distributed across every major streaming platform, translated into 8 languages, and seen in more than 40 countries. Increased top-of-mind awareness 122%. Lifted purchase intent by 119%. Created the largest positive brand growth in over a decade.
d-CON
We created “Mouse Party,” a content piece designed to integrate directly into our Saturday Night Live media buy and blur the line between entertainment and advertising. Our strategy paid off with a large portion of SNL viewers posting about our spot as part of the show and delivering the brand a 40% increase in sales.
We amplified traditional media with social content to drive real world action. The campaign mobilized communities, attracted celebrity interaction and drove a nationwide effort that planted over one billion square feet of wildflowers.
AIR WICK & WORLD WILDLIFE FUND
