NORTON CYBERSECURITY

Instead of producing another string of tech-talk videos, we created a full 360 campaign for Norton that repositioned the organization as global leaders in the fight against cybercrime.

Our campaign The Most Dangerous Town on the Internet reached far beyond traditional media channels and was distributed across every major streaming platform, translated into 8 languages, and seen in more than 40 countries. Increased top-of-mind awareness 122%. Lifted purchase intent by 119%. Largest positive brand growth in over a decade.