Media and creative combine to create swarm of cheesy goodness.

When we first tried Cheetos Mighty Zingers we made a joke that they looked like they could swarm people’s faces with rich cheesy flavor. The joke quickly took root in our media and creative department, and unleashed an integrated campaign that had Cheetos swarming traditional TV and online platforms.

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THE ORANGE ORACLE

The campaign was a great success that got Cheetos fans interacting with the brand and asking, “What we would do next?” So to answer their question, we created an interactive, all knowing Cheeto that could look into the future.